I practice landscape architecture. Please raise your hand if you know what landscape architecture is, and what a landscape architect does.

I imagine the response would be similar if we were to substitute architecture, but the general public could understand the construction of buildings angle.

But, the construction of buildings, much like the final form of a park, civic space, or private garden, isn’t nearly as important as what those things represent, how they fit into a city or neighborhood, and how they increase real quality of life. These are the most important aspects of what we do, yet the least recognized.

But, how should they know? Who should tell them, and how should you do it?