One way to inform your current and future clients of what you do (see yesterday’s post) is to offer them new services. It’s a chance to explain what that new service is (e.g. landscape art brokerage), and an opportunity to let them better understand your view on the world and what you’re capable of in the other aspects of your work.

Fringe benefits include educating yourself on the new service (learning something new), practicing your marketing, client engagement, and keeping yourself excited about your work.

If your downside is having too many services or “pokers” in the fire, pick one that is performing the worst or is the least interesting to you and drop it from the list.