Having a bank of beautiful images of your designs is a big benefit. The higher the number of press quality angles, views, detail shots, concept sketches, etc of a project you have, the better off you’ll be.
When you’re developing marketing packages to sell your new service, images people haven’t seen before are a great sales tool. They don’t have to be new or different projects, they just have to be fresh images.
If the detail or view you show can relate to the new service you’re selling or the new market you’re trying to crack, even better.