As Seth Godin describes in the Startup School podcast series, “it’s not about finding more customers for your products, it’s about finding more products for your customers”.

Ask your clients what they need help doing and what they are currently outsourcing. Then try to offer a solution – either you take care of it for them (becoming a “one stop shop”), or find an innovative, exciting way for them to more efficiently solve their problem.

It gets you closer to your client, and provides ideas for new services.